costacoffee

MARKART X COSTA COFFEE

And yes! You heard right, our first collaboration with Costa Coffee is here! The story of Costa Coffee began in 1971 when Sergio and Bruno arrived in London with a burning desire to make the perfect coffee part of everyday life. Opening a small roastery on Fenchurch Street, they committed themselves to find the best quality coffee.

It was then that the Costa brothers did 112 blind tests of coffee options until they tried one good enough to be our signature blend. They named it Mocha Italia and it remains our signature blend to this day.

Now they are making their's first steps in Greece! They gave us the brief and we did everything we could...and maybe more to make their dreams come to life.

Costa coffee needs to make its presence more observable in the marketing field, especially, when it comes to ages 17-30.
So we thought...to make the young people hear us we must speak their language!
Waking up in the morning can be quite difficult if not impossible for some without their coffee. So that automatically makes drinking coffee the goal of their morning in order to "win".

Well…we took that a little bit more seriously...

Our Big Idea

There is a surreal connection between the need for coffee and the reality of video games. The first steps a coffee consumer includes in his morning routine are like levels he needs to “win” until he reaches the last goal and the first pleasure of the day. The Costa coffee cup. Using familiar routines( like for example brushing the character's teeth in the morning) in a form of a task in a video game, we want to build a connection with the consumer. At the same time, we would like to trigger people regardless of their age and their relationship with video games, using intense graphics, colorful images, and satisfying sounds.
Life is a game
Costa Coffee is the prize.

Markart digital agency

Stay informed about our latest works through our Instagram account!
Some of the work we did with Costa Coffee!