Marketing research
COLA DRINKS MARKETING RESEARCH
Our first module for 2022-2023 was primary and secondary research for a category of products of our choice.
We chose cola drinks and conducted quantitative, qualitative, and secondary research.
We did swot and pest analysis, created personas for the two main brands we chose, Coca-Cola and Pepsi Cola, and from there we did even more specific research for these two brands.
In the end, we chose one of the two, Pepsi, and gave our own suggestions for the brand.
Presentation timeline
Step 1
Step 1
Secondary Research
Key Brands, Category Trends, Swot, Pest.
Step 2
Step 2
Focus Group and Category Maping
Step 3
Step 3
Brands Personification
Step 4
Step 4
Follow up Interviews
About COVID and Sustainability
Step 5
Step 5
Quantitative Research, Questionnaire
Step 6
Step 6
Pepsi Recommendations
Highlights of our Presentation
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